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global health and safety management software solution

Posted: Wed Feb 20, 2019 3:48 pm
by 95HSE92
Hi All 👋 Looking for help from those of you who have launched global health and safety management software solutions - I'd love your advice, 'must do's' and any lessons learned.

Re: global health and safety management software solution

Posted: Wed Feb 20, 2019 4:10 pm
by grim72
My advice..

Think of a number...

Double it...

Add the original number...

Treble it...

And repeat several times to find your likely cost of development lol.

We launched our app in January and so far so good - getting a lot of interest and a fair few orders coming through already It does take a lot of time and a lot of testing on various different systems. Getting early pre-launch feedback from honest and unbiased beta testers is important and we've found the offer of a free trial period to be very popular and also very useful for converting interest to a sale. Make sure any USPs (unique selling points) are short, succinct and clear - let customers know what they are getting and the benefits it will bring to them. We're still learning and developing things two months after our launch - the existing products is working great but it will be in a constant state of development and improvement with the more feedback we receive - which in turn brings me back to my original quip - it isn't a cheap journey to go down but once you start getting the positive reviews it kind of makes the hard work worth while and justified.

Oh and don't be afraid to start marketing the product before it is ready to launch - we probably held off a little longer than we should have (wanting to be 100% sure we were happy with everything before letting people know what we had). In hindsight I'd have been banging the drum well in advance and releasing teasers of what we were working on in the preceding months.