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13 August 2006 - Images of Disability
Website Launched
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A new website containing guidance about portraying disabled people in
communications materials has been launched. The website, Images of
Disability (IOD) -
www.imagesofdisability.gov.uk, which is supported by the Prime Minister, is
a cross-government initiative driven by a dedicated Steering Group. The
group comprises representatives from Government, the advertising industry and
the Disability Rights Commission (DRC), and meets regularly to give strategic
direction and input to the initiative, monitor progress and disseminate good
practice.
The website is aimed at providing support and guidance in producing effective
and inclusive depictions of disabled people for use by communications
professionals.
Anne McGuire, Minister for Disabled People commented:
“There are more than 10 million disabled people in Great Britain,
including people with limiting longstanding illnesses2 – nearly one in five of
the population. However, it remains extremely rare to see disabled people
represented in mainstream media, which is why a website like this is necessary
to redress the balance.
I’m sure that anybody involved in developing and delivering communications
activities and products will find the website extremely useful in helping to
ensure they represent today’s society fairly and accurately.”
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